What’s the Story Behind the Purple Kaua‘i Made Logo? Here’s Why It Matters.

What’s the Story Behind the Purple Kaua‘i Made Logo? Here’s Why It Matters. 
By Michelle Rego, County of Kauaʻi Office of Economic Development 

If you’ve ever noticed the purple Kaua‘i Made logo on the cover of Currents and wondered what it stands for, here’s your answer: It represents Kaua‘i’s own local brand—one rooted in authenticity, creativity and island pride. 

Kaua‘i Made is the official program of the County of Kaua‘i that identifies and promotes products made on Kaua‘i by Kaua‘i’s people and authentic to our island. For 20 years, the program has helped shine a spotlight on local makers, artisans and entrepreneurs while giving residents and visitors an easy way to recognize products that are truly homegrown. 

That small purple logo carries a big message. Whether it appears on food, fashion, art, jewelry, home goods, publications or specialty items, it tells shoppers they are supporting something real—not mass-produced, not imported, but thoughtfully created here on Kaua‘i by the people who live, work and build their lives in this community. 

In many ways, the Kaua‘i Made logo has become a symbol of local pride. It reflects the talent of our island’s makers, the stories behind their products and the importance of keeping dollars circulating in the local economy. Choosing Kaua‘i Made means supporting local families, strengthening small businesses and investing in the unique character that makes Kaua‘i what it is. 

Some readers may be wondering, “Why is KIUC a Kaua‘i Made member?” 

The answer speaks to shared values. Since joining the program in 2014, KIUC has demonstrated its commitment to community by supporting initiatives that uplift Kaua‘i’s people and economy. Its membership in Kaua‘i Made reflects a recognition that local business matters, local products matter, and the success of homegrown enterprise helps build a stronger, more resilient island for everyone. 

There is also a meaningful connection behind the story. KIUC Member Services and Communications Manager Beth Amaro previously served as director of the County of Kaua‘i Office of Economic Development and helped launch the Kaua‘i Made program under Mayor Bryan J. Baptiste’s administration. Two decades later, the program she helped bring to life continues to grow as a trusted and recognizable brand—one that has helped define Kaua‘i’s local identity in the marketplace. 

As Kaua‘i Made celebrates its 20th anniversary, the milestone is more than a look back. It is a reminder of why shopping local continues to matter. Every Kaua‘i Made purchase supports the makers, artists, and entrepreneurs who help shape Kaua‘i’s creative and business community while preserving the authenticity and sense of place that make our island so special. 

The next time you see that purple Kaua‘i Made logo, you’ll know exactly what it stands for: products made on Kaua‘i, by Kaua‘i’s people and authentic to our island. 

To learn more, discover local makers and shop local, visit kauaimade.net. 

For more information about the Kaua‘i Made program, contact Michelle Rego at mrego@kauai.gov or 808.241.4192.